Measuring Marketing ROI With POS Data, Not Gut Feeling
How small businesses measure marketing ROI using register data: a simple formula, voucher codes as trackers, fair period comparisons, and cost per customer.
3 min read Read more
Blog
#metrics
Articles about metrics — Practical guides on POS, inventory, accounting, and local marketing for growing businesses — from the Tenavora team.
-
-
ABC Analysis: Focus on the 20% of Stock That Pays the Rent
Not every item deserves equal attention. How to split your inventory into A, B, and C classes using your own sales data — and how to treat each class.
3 min read Read more -
Running Discounts at the Register Without Bleeding Margin
A 20% discount needs far more extra sales than you think just to break even. How to design POS promos that grow profit, not just revenue and workload.
3 min read Read more -
Local Marketing Metrics That Actually Matter
Stop tracking vanity metrics. Here are the local marketing metrics that connect to real revenue — and how to use them to make better decisions.
2 min read Read more -
How to Read a Daily Sales Report Beyond the Revenue Number
Big revenue doesn't mean big profit. How to read your POS daily report: margin vs revenue, hourly patterns, best sellers, and the dead stock hiding below.
3 min read Read more -
5 Numbers Every Owner Should Check Each Morning Before Opening
Five minutes every morning, five numbers only: cash, yesterday's sales, low stock on fast movers, variances, and the hourly curve. The cheapest habit.
3 min read Read more -
Simple KPIs for Retail Staff: Three or Four Numbers Are Enough
Without KPIs, judging shop staff comes down to gut feeling. Simple metrics a small store can actually measure: sales, tidiness, service speed — no bureaucracy.
3 min read Read more -
Multi-Branch Consolidated Reporting: Every Location, One Screen
Branch A reports its own way, branch B is always late? How to build consolidated reports that compare apples to apples, and which metrics are worth it.
4 min read Read more -
Menu Engineering: Sorting Stars, Plowhorses, Puzzles, and Dogs
Classify every dish by margin and popularity — star, plowhorse, puzzle, dog — then apply the right move per quadrant to lift restaurant profit.
3 min read Read more -
Designing Sales Commissions That Motivate Without Killing Margin
A commission scheme can quietly eat your margin or quietly demotivate your team. How small businesses pick the base, rate, thresholds — and avoid the traps.
4 min read Read more