Why we're building Tenavora
The story behind a link-bio and website builder for Indonesian small businesses — why we started it in 2026, and what we believe.
Walk down any street of small shops in Indonesia and you will see the same thing: a WhatsApp number painted on the shutter, an Instagram handle on a sticker, maybe a marketplace link. Ask the owner whether they have a website and the answer is usually a laugh. “Who would build it? Who would keep it updated? And what for — people just chat us.”
They are right about the chat. They are wrong about the rest. Every day, someone taps that Instagram profile, lands on a pile of ten buttons, and gives up. Someone else searches the shop’s name on Google and finds a competitor instead. The business is good; its online front door is missing.
What Tenavora is
Tenavora is a link-bio and website builder made for Indonesian UMKM. It does two things:
- A link bio — one page at bio.tenavora.com/your-name for the link in your Instagram or TikTok profile: the current promo on top, a product catalogue whose items open a WhatsApp chat, hours, a map, testimonials.
- A website — a simple multi-page site at sites.tenavora.com/your-name for businesses that need more than one page: a restaurant, a clinic, a freelancer, a small shop.
Both are assembled from the same blocks by dragging and dropping, start from a template (31 so far, from Cafe & F&B to Law Firm), and come with basic analytics — daily visits and taps per block — so you can see what people actually use. A link bio can be promoted into a full website later without changing its address. On the Pro and Business plans, an AI assistant suggests copy for a block when you press Suggest, and answers plain-language questions about your site’s traffic.
There is a free plan that stays free: one site, with a small Tenavora badge. Paid plans remove the badge and add more; upgrading starts a 30-day trial.
What we believe
Simple beats complete. The product catalogue has no checkout, on purpose. Indonesian customers close deals in chat; the page’s job is to get them there with the right question already typed.
Minutes, not weeks. A shop owner should be able to open Tenavora at lunch and have a presentable page before the afternoon rush. No developer, no agency, no waiting.
Honest pricing. The free plan is not a trap, and what each paid plan includes is written down where you can read it before you pay.
Indonesia first. WhatsApp as the default action, templates for the businesses that actually exist on our streets — the warung and the cafe, the salon, the photographer, the coach, the small clinic — and prices in rupiah.
Where we are
We launched in 2026 and we are small. The blocks you need most are there; the ones you ask for most are what we build next. If you run a business and try Tenavora, tell us what was confusing, what was missing, and what made you close the tab — that feedback shapes the roadmap more than anything else.
Write to us at [email protected]. We read everything.